Lianet

Behavioral science meets product management for smarter business solutions

Hernandez

Based in Toronto, Canada.

Behavioral science meets product management for smarter financial solutions

Case Studies

My Approach

01

Behavioural Insights

Using techniques like nudging, framing, and loss aversion to guide users through intuitive decision-making paths.

02

Strategic Alignment

Ensuring that the product strategy aligns with both business goals and user needs, creating value for both the company and the customer.

02

Strategic Alignment

Ensuring that the product strategy aligns with both business goals and user needs, creating value for both the company and the customer.

03

Data-Informed Desicions

Combining user feedback with behavioral data to inform product decisions and optimize for better user outcomes.

03

Data-Informed Desicions

Combining user feedback with behavioral data to inform product decisions and optimize for better user outcomes.

04

Intuitive Product Design

Crafting user experiences that anticipate needs, reduce decision fatigue, and guide users smoothly through every step, ensuring efficiency and satisfaction.

05

Collaborative Execution

Partnering with cross-functional teams to translate behavioral insights into actionable features that drive user engagement and satisfaction.

04

Execution & Delivery

Oversee the development process, ensuring timely and high-quality delivery. Launch the product and coordinate marketing efforts.

05

Evaluation & Iteration

Monitor product performance using key metrics. Gather user feedback and iterate to continuously improve the product.

My Skills

Agile Product Ownership

As a Certified Agile Product Owner, I define vision, prioritize features, manage the backlog, ensure stakeholder alignment, and drive agile team success.

Agile Product Ownership

As a Certified Agile Product Owner, I define vision, prioritize features, manage the backlog, ensure stakeholder alignment, and drive agile team success.

Adaptability

I excel in resilience and adaptability, overcoming challenges and driving product success through perseverance, focus, and handling uncertainties effectively.

Adaptability

I excel in resilience and adaptability, overcoming challenges and driving product success through perseverance, focus, and handling uncertainties effectively.

UI/UX Design

I combine behavioral economics with my UX/UI expertise to design products that enhance engagement, simplify decision-making, and guide users smoothly through every step of their experience.

UI/UX Design

I combine behavioral economics with my UX/UI expertise to design products that enhance engagement, simplify decision-making, and guide users smoothly through every step of their experience.

About Me

I am a product manager with a unique background in psychology, UX/UI, and customer success. My passion lies in leveraging behavioral insights to create intuitive, impactful products that meet customer needs and drive business results.

With a degree in Psychology, certification as a Scrum Product Owner, and a 6-month UX/UI bootcamp under my belt, I bring a human-centered, data-driven approach to product management. My customer success experience has sharpened my skills in empathy, active listening, and problem-solving, enabling me to design products that genuinely resonate with users.

I focus on creating products that simplify decision-making, improve user engagement, and deliver real value by applying principles from behavioral economics like nudging, loss aversion, and choice architecture. My strategic vision involves working closely with cross-functional teams to foster collaboration, clear communication, and continuous innovation.

Outside of work, I’m always expanding my knowledge of psychology, AI, and design through books, courses, and active participation in industry meetups and conferences. I’m driven by curiosity and a deep desire to stay ahead of the latest industry trends and ideas.

Interested In
Working Together?

Interested In
Working Together?

Interested In
Working Together?

© 2024 - All Rights Reserved.

© 2024 - All Rights Reserved.

© 2024 - All Rights Reserved.

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L.H.