Lianet
Hernandez
Case Studies
My Approach
01
Behavioural Insights
Using techniques like nudging, framing, and loss aversion to guide users through intuitive decision-making paths.
My Skills
About Me
I am a product manager with a unique background in psychology, UX/UI, and customer success. My passion lies in leveraging behavioral insights to create intuitive, impactful products that meet customer needs and drive business results.
With a degree in Psychology, certification as a Scrum Product Owner, and a 6-month UX/UI bootcamp under my belt, I bring a human-centered, data-driven approach to product management. My customer success experience has sharpened my skills in empathy, active listening, and problem-solving, enabling me to design products that genuinely resonate with users.
I focus on creating products that simplify decision-making, improve user engagement, and deliver real value by applying principles from behavioral economics like nudging, loss aversion, and choice architecture. My strategic vision involves working closely with cross-functional teams to foster collaboration, clear communication, and continuous innovation.
Outside of work, I’m always expanding my knowledge of psychology, AI, and design through books, courses, and active participation in industry meetups and conferences. I’m driven by curiosity and a deep desire to stay ahead of the latest industry trends and ideas.